# LAUNCH-CHECKLIST — Idea 02: Obsidian Vault Template

**Total time: ~45 minutes + timing the r/ObsidianMD post**

This file is for Keita. It is NOT part of the zip that goes to buyers.

---

## Step 1 — Pre-publish review (5 min)

Browse through every file in this folder before zipping. Check:
- [ ] No personal data visible (project names, client names, private repo paths, private URLs)
- [ ] `00-Memory/example-*.md` files use fictional examples only
- [ ] `01-Projects/example-portfolio-website/` uses generic example content
- [ ] START-HERE.md reads well and the AI briefing prompt is clear
- [ ] README.md folder descriptions are accurate

The example files in this build use fully fictionalised scenarios — no personal data. The START-HERE.md explicitly states that automation scripts do not ship. Should be clean.

---

## Step 2 — Build the zip (5 min)

From your terminal:

```bash
cd ~/Documents/Vaults/ClaudeMemory/01-Projects/Ventures/venture-agent/builds

zip -r second-brain-os-obsidian-vault.zip idea-02-obsidian-vault/ \
  --exclude "idea-02-obsidian-vault/LAUNCH-CHECKLIST.md" \
  --exclude "*/.DS_Store" \
  --exclude "*/__MACOSX*"
```

Verify the zip: `unzip -l second-brain-os-obsidian-vault.zip` — should show ~19 files, no DS_Store entries, no LAUNCH-CHECKLIST.md.

---

## Step 3 — Create Gumroad product (15 min)

1. Go to **gumroad.com → "New product" → "Digital product"**
2. **Product name:** `Second Brain OS — Obsidian Vault for AI-Assisted Work`
3. **Price:** `$15 USD`
4. **Upload file:** `second-brain-os-obsidian-vault.zip`
5. **Short description (shown in preview):**
   `The folder architecture I built to give Claude long-term memory`
6. **Full product description:** copy from `drafts/2026-07-06-obsidian-vault-template-listing-copy.md` → the "Product description" section (the block starting "I've been working with Claude every day...")
7. **Cover image:** Take a screenshot of this vault open in Obsidian — the folder tree on the left, START-HERE.md open on the right. No personal data visible. Dark mode preferred but not required.
8. **Summary/tags:** Obsidian, productivity, AI, knowledge management, second brain, PKM
9. **Refund policy:** *Not offered on digital downloads — all contents are visible in the description before purchase.*
10. **Publish** → copy the product URL

---

## Step 4 — r/ObsidianMD launch post (10 min + timing)

**Timing:** Post on a **Tuesday, Wednesday, or Thursday** between **8–11am AEST** (that's Monday–Wednesday evening US time, hitting the sub at peak activity).

**Flair:** "Meta" or "PKM" (not "Question", not "Showcase" — Showcase sometimes restricts links)

**Post title and body:** Full text ready at `drafts/2026-07-06-obsidian-vault-template-listing-copy.md` → "r/ObsidianMD Launch Post" section.

Before posting: **insert the real Gumroad URL** in place of `[insert Gumroad URL after publishing]`.

After posting: check back in ~2 hours to reply to any genuine questions. A brief engaged comment from the author in the first hour helps the post stay active.

---

## Step 5 — After posting

- [ ] Update ideas-ledger.md: change Idea 02 log entry to note the post date and initial response
- [ ] Tell the venture twin when the first sale lands (this unblocks Idea 04 — the Claude Fleet Guide)

---

## What the buyer gets (confirm before publishing)

```
second-brain-os-obsidian-vault/
├── START-HERE.md            ← the hero doc; worth the $15 alone
├── README.md                ← folder-by-folder reference
├── 00-Inbox/
│   └── INBOX.md
├── 00-Memory/
│   ├── _index.md
│   ├── example-preference-writing-style.md
│   └── example-reference-current-tech-stack.md
├── 01-Projects/
│   ├── _template/
│   │   ├── status.md
│   │   ├── tasks.md
│   │   └── decisions.md
│   └── example-portfolio-website/
│       ├── status.md
│       ├── tasks.md
│       └── decisions.md
├── 03-Decisions/
│   └── _schema.md
├── 04-Handoffs/
│   ├── _schema.md
│   └── example-2026-01-15-portfolio-case-studies.md
├── 05-Patterns/
│   └── _schema.md
├── 06-Lessons/
│   └── LESSONS.md
└── 07-Reviews/
    └── _schema.md
```

**Total: 19 files across 9 folders.**